Silica mission

Silica has been built with the customer in mind. We strive to achieve excellence and to this end are continually improving the quality of service we provide. We don’t want you to feel forgotten when you buy from us. Rather, we would like you to feel confident that you are in partnership with a company that cares and wants you to get the best from your purchase.

 

 

So who are we?

Orignally established in 1978 Silica were one of the early pioneers of the service oriented IT mail order industry. Since those early days there are now MANY companies that can offer you a new computer, perhaps a few peripherals and some of the top selling software. Yet there are still very FEW that can offer you a wide range of products AND offer expert advice and help when you need it. Silica's business pillars are based around the customer needs and requirements so you can get free impatial advice before you make your purchase and afterwards when something isn't quite as expected. Silica provides one of the widest ranges of computer related products in the UK, and is fully backed with our comprehensive sales support.

 

Staff

Our sales staff form a team with considerable experience and expertise to offer you the support you need. They are conversant with our product lines and are regularly trained by manufacturers to enable them to stay abreast of the latest technological developments. Our technical team can help you get more from your IT and answer common questions.

 

Comprehensive Product System

Our internal systems hold numerous supplier data streams enabling our sales staff quick access to current product information at the touch of a button. If it isnt in our systems our staff will check through our entire supply chain to locate your requested item for you.

 

Price Match

Silica prides itself on bringing you the best IT products at affordable yet competitive pricing. Should you find a better offer elsewhere before you make your purchase please let us know (Contact us) and we will endeavour to match any competitor on a ‘same product, same price’ basis providing the competitor has the goods in stock. Plus, we will still offer you our usual high quality after sales service.

 

We Store You In Memory

Once you become a Silica customer we will not forget to look after you. You will receive EXCLUSIVE offers and deals not offered elsewhere.

 

Order with Confidence

When you purchase from Silica you can buy with complete confidence knowing that you will be treated like a person. You will always receive value for money products, unrivalled after sales service and technical advice. We look forward to being of service to you.

 

 

 

Corporate and Education orders

If you are from Business or the Public Sector and are responsible for purchasing IT equipment, we will be happy to discuss favourable terms for bulk purchases.

 

Silica History

2012

Silica v2 soft launch - Corporate information website launched. Work begins on full ecommerce webshop. In the meantime please send enquires via the Contact Us page

2011

Ex SIlica personell start to pull together a concept and package for the rebirth of Silica Systems maintaining all of the original Silica values of good customer service, solid advice and honesty tht made Silica such a great company in the first place. Internal name of Silica v2 given.

Mid
1990's

Silica continued to enjoy huge success during the 90's largley due to masive sales of the Commodore Amiga. Sadly the demise of Commodore in 1994 spelt big trouble for the original Silica outfit. Having spent so much time and money in the preceding couple years creating new top quality retail stores and with so much reliance on sales of the Amiga sadly disaster was enevitable. Finally in 1996 the original Silica Shops started to disappear from the high street.

1992

SIlica shops opened nationwide. In total more than 20 Silica branded stores were opened with a combination of Mini, Standard and Superstores. Many inside Debenhams, and a store within Keddies. Turnover during the early 90's in excess of £40m per year, made Silica one of the most sucessful computer retailers in the country.

1990's

During the late part of the 80's and early 90's Silica's mail order department is hugley sucessful. Continued growth in home computing Commodore Amiga, GVP and Atari ST help cement Silica as the top computer mail order specialist in the country.

1980's

Opening of the original SIlica shops in Hatherley Road in Sidcup and the infamous Tottenham Court Road, along with full catalogue mail order offering.

1978

Prodis PLC incorporated and trades as SDL (Silica Distribution Limited) supplying to the trade. It doesnt take long before it becomes clear to SDL that SDL could provide a better service than the limited number of retailers at that time.